POV: When You Are Black + Spanish : A Discursive Approach to Black Antiracism on TikTok in Spain

Sammanfattning: The black population in Spain has been the victim of a process of invisibilisation that dates back centuries, historically discriminated against, and traditionally represented in the media through negative stereotypes. In recent years, the antiracist movement led by this community has found new spaces for expression in new media. TikTok, the fastest growing social media in 2022 in the country, is one of the communication spaces where this growing antiracist content can be observed. This project applies critical discourse analysis (CDA) to shed light on the strategies and narratives of resistance occurring in Spain today among the black community in TikTok, how their discourse interacts with the Spanish social reality and challenge or influence dominant racist and xenophobic discourses. The analysis reveals that their antiracist discourse exploits the unique possibilities of TikTok to articulate a collective voice that has been denied to them for centuries. The app shows as a channel of choice for combating negative stereotypes and dismantling racist ideological beliefs through humour. The visibilisation of the latent racism in the country, the vindication of a Spanish identity detached from the concept of "whiteness" and the vindication of a historical memory representative of this part of the population in Spain, are revealed as key themes under which this antiracist movement urges society to put an end to racial discrimination through TikTok.