Meningsskapande omvärldsbevakning : En diskussion kring dess förutsättningar

Sammanfattning: The topic for this master thesis is Business Intelligence, a means for decision makers to obtain accurate analysis about organisations surrounding world. The purpose is to examine how Business Intelligence is carried out in practice and how it can be made more efficient by considering some underlying and often overlooked factors. The study shows that organisations should strive for common goals and to engender corresponding perspectives amongst the co-workers. We have also concluded that Sensemaking, Knowledge Creating, Tacit knowledge, Entrepreneurship, Innovation, Creativity and Visions, influence the ability to utilize the efficiency of Business Intelligence. In some aspects we have noticed that our theoretical backbone differentiates from reality, which reveals the complex prerequisites that relates to matters of Business Intelligence. The thesis is based on interviews with ten analysts, whom we have asked questions regarding the art of their daily work in order to pinpoint the most important factors for further analysis. The result also shows that sources of information, distribution of information, networking and a close cooperation with the decision makers, conspicuously affects the characteristics of Business Intelligence. Furthermore, smaller organisations tend to employ less sophisticated strategies to manage their Business Intelligence, whereas larger organisations with several business areas tend to demand the opposite. The conclusion is that, in order to strengthen the organisations ability to interpret signals from the surrounding world, it should focus on assembling individual knowledge throughout the whole organisation. The implication for Swedish Schools of Library and Information Science, is that they actively should improve students skills in Information Management to meet the increasing need for information specialists outside the context of libraries.