Rättfärdigandets producenter: En studie om hur kontroversiella organisationer rättfärdigas

Detta är en C-uppsats från Handelshögskolan i Stockholm/Institutionen för företagande och ledning

Sammanfattning: The society is putting increased demands on organisations, and in particular organisations that are recognised as controversial. In order to maintain their legitimacy this has resulted in an increased need for the controversial actors to justify their business. Still, the question of how organisations justify their business remains unanswered by former researchers. Therefore, this study aims to address how controversial organisations are justified. A framework illustrating how organisations justify their business has been developed from an interplay between qualitative interviews with alcohol, tobacco and gambling companies, and organisational and criminology research. The framework consists of four strategies of neutralization that the organizations practice to justify: Beautification, adjustment of responsibility, adaptation as a manoeuvre and challenging the norms. The most prominent strategy to practice among the controversial actors was the strategy of beautification due its tenuous use of resources and simplicity. The least prominent was the challenging the norms since this could have an opposite effect on the legitimacy.

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