CSR och svensk elitidrott : en studie av de allsvenska fotbollsklubbarnas sociala verksamhet

Sammanfattning: Purpose: The purpose of this paper is to identify and compare the Swedish elite football clubs CSR work by investigating their economic, environmental and social efforts. Method: The paper has been completed with the help of a document study and two complementary interviews. Theoretical perspective: Corporate Social Performance Theory, Shareholder Value Theory, Stakeholder Theory and the Triple Bottom Line Theory form the theoretical framework. Empirical result & Analyses: All clubs were engaged in some form of social and economic activities that can be considered to be CSR-related. Examples of social activities that the football clubs carry out is to visit the children's hospital, providing homework assistance for children, give lectures in schools, organize spontaneous football in disadvantaged areas, helping young people to get in touch with potential employers, visit prisons, invite refugees to football games and help people with disabilities into working life. Only two clubs (Helsingborgs IF and BK Häcken) are engaged in environmentally friendly activities. Only two clubs (Helsingborgs IF and BK Häcken) engaged in environmentally friendly activities. These activities are to improve waste management at the football stadium and clean sweat to clean drinking water. Conclusions: There are major differences in the extent of CSR work performed by the clubs. Four clubs (AIK, Djurgårdens IF, IFK Göteborg and Halmstads BK) have their own service for CSR managers. In addition to these four, five clubs (IF Elfsborg, Helsingborgs IF, BK Häcken, Malmö FF and GIF Sundsvall) have named CSR projects. These nine clubs can be considered to be in the forefront regarding CSR issues compared to the rest of the clubs.