Robots of the future are coming, are you ready? : A study investigating consumers' acceptance of robotics

Sammanfattning: Abstract Date:                                     2017/06/05 Level:                                    Master thesis in Business Administration, 15 credits Institution:                                       School of Business, Society and Engineering, Mälardalen University Authors:                              Wilma de Boer                                                Jenny-Maria Åström                                                   (91/10/29)                                                       (87/06/30) Title:                                      Robots of the future are coming, are you ready? Tutor:                                    Cecilia Lindh Keywords:                          Robotics, technology acceptance, future robots, trust, innovation, UTAUT Research questions:                          - How can consumer acceptance of robots be studied as an international phenomenon?                                                   - What are the implications of robot acceptance for consumers? Purpose:                             The purpose of this study is to investigate the acceptance-level internationally, because of the future increase of new technology in the form of robotics. Method:                             A quantitative research method was conducted in this study. The data collection was done by a survey, via non-probability sampling. Conclusion:                       The findings of this study show that trust, anxiety and personal innovativeness influence the acceptance of robots internationally, while social influence does not affect the acceptance of the new technology in the context of robotics.