Up in the Cloud : Exploring small and medium-sized enterprises cloud computing adoption factors

Sammanfattning: Background: The intense growth of data that is continuously expanding has resulted in SMEs using cloud computing to store, process and analyze data. Thus, a critical element is for SMEs to understand the value of cloud computing and the factors influencing the adoption decision.  Problem: Due to the increased use of cloud computing, the importance of examining the factors that can affect and impact SMEs adoption has been highlighted. Cloud computing has been pointed out as a component for SMEs to stay competitive and sustainable in public crises and uncertain environments. Despite the importance among scholars, no research has studied cloud adoption factors among SMEs during 2020 - 2021 and the present of a public crisis. Purpose: The purpose of this research is to investigate and explore SMEs cloud computing adoption factors in the turbulent time of a public crisis. The result of this research is expected to add knowledge and theoretical insights to existing literature and fill the gap within the underexplored context of cloud computing adoption factors during public crisis. Method: In this research, a qualitative research design was applied where six semi-structured interviews with people experienced of the phenomenon under study were conducted and eight customer cases with cloud users were collected from cloud providers' websites. Conclusion: The findings of this research declared ten significantly important factors; complexity, compatibility, relative advantage, cost savings, security, top management support, technology readiness, organizational culture, competition and trading partner pressure and supplier computing support, to influence SMEs cloud computing adoption. Although this research was conducted during the time of a public crisis, no conclusion of the crisis' impact on which factors influencing SMEs cloud computing adoption could be recognized.