Möjligheterna för Casabona-systemet

Sammanfattning: Abstract New methods, techniques and tools for the building industry are constantly being developed and improved and launched on the market. The problem in the building industry development is not that the products are not good enough. The problem is instead that the existing construction companies do not choose to use these innovations, instead they continue to employ the technologies they already possess and master. This leads to the fact that the construction industry is, in the public eye, beeing seen as a conservative industry. AquaVilla is a company that basically produces houseboats. In order to be able to expand they now want to launch their frame system, Casabona. Casabona consists of a lightweight steel frame integrated with the EPS-insulation, making it ideal for houses on the water. To allow the company to grow they now wants to introduce the frame system in houses on land. The purpose of this report is to find the problems or difficulties which may arise during the launch of a new product in an industry perceived as beeing conservative. In addition, we make a comparison between different framing systems where the advantages and disadvantages of respective framing systems is presented. All this is done in order to find out what chances a new framing system like Casabona has to establish itself on the market. The goal of this report is to get a greater understanding of how the construction industry looks on new products. In order to arrive at the analyses and the results we achieved, we first made a field study at Aquavillas production plant in Västervik. During our visit we gained a deeper understanding of how the Casabonas system is built up. We then began to study the litterature about steel structures in General. After that we read about two big companies on the Swedish market, Lindab and Gyproc who seperatly manufacture framing systems similar to Casabona. When we had gained a broader understanding of steel, we began to interview the companies operating in the construction industry in Halmstad. The interviews gave us a greater insight about what designers, installers and architects thought about steel constructions. The conclusion that we can draw from our results and our analyses is that Casabona has a good chance to enter the Swedish market. With a successful product Aquavilla will also acquire a strong brand and reach out to customers even easier. The report will cover 3 different framing system that we have reviewed and compared. We have listed the different system's pros and cons, and we have put these together in a comparison table.