"Så nära men ändå så långt borta" : – en studie om hållbar destinationsutveckling på Sandhamn

Detta är en Kandidat-uppsats från Södertörns högskola/Institutionen för ekonomi och företagande; Södertörns högskola/Institutionen för ekonomi och företagande; Södertörns högskola/Institutionen för ekonomi och företagande


Sustainable destination development has in recent years become an increasingly important concept for tourism destinations. A destination must take into account the environment if it wants to continue being a successful tourism destination in the future. This essay investigates what needs to be developed on theislandofSandhamnfor that the destination can be more attractive in the off season and how the players on Sandhamn integrate to develop Sandhamn in a sustainable manner. One market research and interviews with five different players were made. Through these interviews grew an understanding for how the cooperation between the municipal and the private party looks like and how the history of Sandhamn is the foundation for the islands tourism development. In the paper the authors use a qualitative research method with a quantitative approach. The thesis theoretical conceptual framework is based on scientific articles and books on sustainable tourism development.

The authors have through the interviews and the market research found that Sandhamn with the help of its natural attraction for centuries has attracted visitors. Seglarhotellet has played a crucial role in Sandhamns sustainable development. Within the tourism industry, it is important that the destination development is executed in a way that does not give any negative impact on the environment. The players of Sandhamn seem to have understood this since they have a great respect both to nature and to the residents. The conclusion is that the responsible players work together efficiently to develop Sandhamn to a year round destination. Unfortunately they have not developed cooperation on sustainability issues, this is something that needs to be improved by focusing on common objectives to achieve sustainable development. Operators must also consider having more open during the winter so that tourists will have more to do in Sandhamn. The municipality must become more engaged since they play a major role in Sandhamns development. For an attractive destination requires careful planning and cooperation between players.

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