Innovate or Evaporate : -En kvalitativ studie av idéhantering på IKEA AB

Sammanfattning: The thesis focus on how organizations can improve the ability of absorbing coworkers ideas in purpose of gaining long term competitive advantage through innovations. The study was conducted at IKEA AB where a campaign to collect coworkers ideas was a big success given the quantity of ideas collected. This fact allows a comparative analysis of idea management in the shape of campaigns and in comparison, idea management in the everyday line-organization. The analysis show that fundamental factors for innovative environments such as organizational climate, culture and leadership perceives auspiciously by the respondents. However, lack of infrastructure such as systems and processes hinders coworkers ambitions to contribute with ideas. An important issue in idea management is the treatment of incentives for innovation. Results of the study show that the “soft” incentives –feedback, encouragement and attention have a higher impact in coworkers willingness to the contribution of ideas than for instance monetary rewards.