Sociala medier som verktyg för organisatoriskt lärande och verksamhetsstyrning

Sammanfattning: Title: Social media as a tool for organizational learning Author: David Chaaya & Filip Fischer Supervisor: Stig Sörling & Tomas Källqvist Background: People have always used different ways of communicating. Communication has a vital role in organizations for control when management and employees are communicating and interacting with each other to spread individual learning. Thru this contact, individual learning can develop into organizational learning, which will benefit the whole organization. The most modern tool of communication is social media such as Facebook, Twitter and Youtube. The potential of these social media is disputed in society, but more and more organizations are using these kinds of media for communication. Aim: The purpose of this study is to illustrate how social media is used to control within organizations and also to create understanding how significant social media are for organizational learning. Method: The method of this study originates from the “aktörssynsätt” and is influenced by hermeneutics. The research approach is qualitative and a case study including thirteen interviews at ten organizations was performed. The responders were managers. Results: The result of this study shows that the organizations, which we were in contact with are using different kinds of social media. Facebook, Twitter and such social media are not used for internal communication. Instead, social media such as intranet in different shapes and forms is primary used. The management at the organizations thinks that social media can have a big significance for organizational learning by their way of simplifying the internal communication in the organization. But there is a difference between the organizations. In some organizations the organizational learning takes place in the physical interaction. Keywords: Organizational learning, internal communication and social media.