Mobilitet inom detaljhandeln: En jämförande studie av resvanor bland anställda inom detaljhandeln i Göteborg
Sammanfattning: This thesis aims to study the travel habits of the employees in retailing within the region ofGothenburg. In particular, the thesis aims to identify differences in modes of travel betweenemployees from the peripherally located retailing area of Frölunda torg and the businesseslocated within the moat in the center of the city. The empirics of this thesis rests on the datacollected from a poll survey of quantitative design.The theoretics of this thesis draws from earlier work and studies, foremost that of sustainablemobility. Supplementary to this is the theory of time-space convergence andaktivitetsansatsen, which are used in conjunction to earlier travel surveys conducted by thecity of Gothenburg. The results of this survey show that the usage of different modes of travelvaries between the employees from the two studied retailing areas. The employees from bothretailing areas distinguish themselves by primarily traveling with public transport.Additionally, the results show that in general, employees working within retailing have farmore sustainable travel habits than the average citizen of the region.
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