Pattern analysis of the user behaviour in a mobile application using unsupervised machine learning
Sammanfattning: Continuously increasing amount of logged data increases the possibilities of finding new discoveries about the user interaction with the application for which the data is logged. Traces from the data may reveal some specific user behavioural patterns which can discover how to improve the development of the application by showing the ways in which the application is utilized. In this thesis, unsupervised machine learning techniques are used in order to group the users depending on their utilization of SEB Privat Android mobile application. The user interactions in the applications are first extracted, then various data preprocessing techniques are implemented to prepare the data for clustering and finally two clustering algorithms, namely, HDBSCAN and KMedoids are performed to cluster the data. Three types of user behaviour have been found from both K-medoids and HDBSCAN algorithm. There are users that tend to interact more with the application and navigate through its deeper layers, then the ones that consider only a quick check of their account balance or transaction, and finally regular users. Among the resulting features chosen with the help of feature selection methods, 73 % of them are related to user behaviour. The findings can be used by the developers to improve the user interface and overall functionalities of application. The user flow can thus be optimized according to the patterns in which the users tend to navigate through the application.
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