I sökandet efter framtidens destinationer : Ur researrangörers perspektiv

Sammanfattning: Background: The fast growing tourism industry increases the need for new destinations to meet the markets demand. Because of this, destination development becomes a part of tourism development and it can therefore be interesting and relevant to study this phenomenon. It requires consciousness about the destination’s conditions and to what extent tourism can be developed. The study of these conditions can be useful as they are fundamental for future tourism development at a destination. Purpose: The purpose of this study is to describe and analyze which conditions and characteristics a place should have to become an attractive destination. Methodology: This study has been executed from a positivistic point of view and a quantitative approach. The collection of data has been carried out through five semi-structured interviews. Conclusions: This study has reached the conclusion that developing tourism at a destination requires a number of specific characteristics, but that these may vary depending on the type of destination. There are several characteristics but the most emphasized are attractions and activities, accessibility and infrastructure, amenities, political stability and safety.