Hinder och drivkrafter för ett medlemskap i en bilpool

Sammanfattning: This study focuses on carpooling and how carpools can be better integrated into today's society. The purpose of the study is to investigate what affects the motorist’s decisions to become a member of a carpool. The study will highlight the barriers and drivers of membership in a carpool. It is important for the future to change the attitude of motorists and get more motorists to choose more sustainable modes, as is the concept of carpooling is a good solution. The study is based on a qualitative approach with six respondents from the Eskilstuna municipality. The interviews have been analyzed through thematic analysis. The results from the interviews indicate that economy is the most important factor influencing the decision to become a member of a carpool. The barriers with a carpool is convenience and flexibility. Respondents agree that Eskilstuna has good potential to become a sustainable city. They believe that carpools in the future will be a common compromise of having to own a private car. Keywords: Accessibility, sustainable transport, carpool, car-sharing, mobility, motoring