“No friends, no job, no girlfriend” : en kritisk diskursanalys om Incels kollektiva identitet på forumet Incels.is

Sammanfattning: The thesis aims to examine Incels discourses concerning their collective identity on the online forum Incels.is. Further investigation discovered that Incels produce and reproduce their collective identity through discourses. Incels are men in “involuntary celibacy” who gather online to share their frustration and dissatisfaction against society, and especially women. The data was collected through netnography and encompasses fifteen threads from the forum Incels.is. The material was analyzed through critical discourse analysis and the theories of collective identity and connective action. The theories uncover Incels collective identity and discourses created via language. The study shows that Incels create a collective identity through sharing specific characteristics, sharing emotional experiences, positioning themselves against the rest of society, sharing life experiences, sharing ideological perceptions concerning societal constructs, giving and receiving advice, as well as using slang and memes. Discourses were further related to each of these findings. Such discourses include how Incels create a “we” against “them”. This study addresses a research gap concerning Incels and identity and has thus contributed to the research tradition of radical online groups and identity. Many countries have identified Incels as a concern due to their violent tendencies and permeating misogynistic views. Hence, research on Incels is of societal significance.