NEW CONCEPT OF A STROLLER CANOPY

Sammanfattning: This master thesis report describes the process of designing, developing and building an accessory for a stroller that protects the kid from rain and sun. The project is a collaboration with Thule Sweden AB, in Hillerstorp.The work starts with developing a new concept idea for Thule’s category “Active with kids”, in the line of strollers, and with a focus on the Southern Europe market, more concretely Spain. The design proposal fits and expresses Thule’s vision and brand language.The project started with gaining knowledge about the market, investigating the user needs with surveys to find out the design goals. An iterative process of ideation, brainstorming and building mock-ups ended with a final concept that was going to be further developed. A full-scale model was built to test the idea from the functional and aesthetic perspective. The materials used were mainly fabrics, foam, zippers, thread and a lot of sewing.The result is a new stroller canopy for different weather conditions. It is well equipped to improve parents experience when going out for a ride with their child.It has to be mentioned that this master thesis research section was conducted in pairs, between Berta Cester and Nerea Cuello, and the rest of the phases was an individual work. As a result, two different products were produced for the same category, the stroller market.