Verktyg för förtroendebyggande för förmedlingstjänster på internet

Sammanfattning: That trust is established between buyer and seller has long been seen as one of the most crucial factors in order for a transaction to occur. Despite this, a general model for how intermediaries on the internet can act to create trust between the parties of their platform is missing. To solve this the method has consisted of a literature study focused on current theories regarding the building of trust as well as a case study on a number of different existing intermediaries’ solutions for trust building. The result of the work is divided into two parts, one which is a general model for building trust based on the two mentioned studies, and an implementation of said model on a specific company working with mediation of tattoos, as well as a general implementation on intermediaries handling tattoos. The conclusion is that, based on the existing theories and the case studies, it has been possible to create a model for the building of trust derived from a number of crucial factors as well as accounting for the character of the transaction. The implementation on the already existing platform showed the challenges in applying the model with external limitations, but also resulted in several proposed improvements for the company’s platform.