Internkommunikation av CSR inom Max Hamburgarrestauranger AB : Hur de anställda tar del av information om företagets hållbarhetsarbete, hur det uppfattas och dess betydelse
In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation’s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation’s efforts within sustainability, how it is perceived and what this means to the employees. The study is based on qualitative interviews with employees and the CSR manager at Max Hamburgare, and through a wider survey among employees. The result reveals that organizational members receive information about CSR through both direct and indirect channels. Moreover the employees indicate appreciation towards oral communication about the corporation’s commitment within sustainability. The employees at Max Hamburgare perceive the corporation’s CSR activities as credible and the results show that the work within sustainability contribute to the employees’ organizational identification. The result from this study of how the employees’ communicate about sustainability also seems to add value and strengthening the corporate culture.
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