Att dela med sig av sin vardag : En studie om fotoapplikationen Instagram

Sammanfattning: Photography has long been of importance for humans in aspects of community, sharing and documenting. It has previously only existed in analogue format and with larger cameras. We have presently reached a new generation of cameras and photography. The new smaller compact cameras that are provided with most cellular phones take digital images of varying quality and accounts for a large part of photography. With the emergence of social media, photography and social interaction combined came photo applications with different features. In our essay we chose to investigate the immensely popular photo application called Instagram. Our purpose is to identify how it’s being used and what filters do for the usage of it. We have, by conducting user interviews and an observational study, identified that some motifs are more popular than others, that the filter feature and aesthetic pursuit is essential for Instagram usage and that hashtags play an important part regarding “likes” and dissemination.