"Där det finns sexualiserade kvinnor kommer det alltid att finnas kåta män" : - En tematisk analys av medias framställning av OnlyFans

Sammanfattning: OnlyFans is a relatively new digital platform where fans subscribe to content that a creator publishes. Everything from food recipes to workouts is published, but the platform is best known for its content of sexual material. There are currently a limited number of evidence-based studies regarding OnlyFans. The purpose of this study is to investigate how the Swedish media portrays OnlyFans, focusing on how the media's portrayal of OnlyFans can have relevance for social work. The study is qualitative, and the choice of method is thematic analysis. The study analyzed 53 articles from six different Swedish news sites. The result shows that the Swedish media presents a divided and complex image of OnlyFans. Media contributes to the marketing and normalization of the platform by highlighting how success and wealth can be achieved through the platform and that celebrities publish content. Media contribute to an acceptance of the platform through the way OnlyFans and its creators are portrayeded. Some creators who express themselves in media seem to want to distance themselves from the fact that their sexual content is pornography. The platform is presented as a way for women to take power, but media also testify that this is not the case and that the platform can be a gateway to prostitution. Media also depicts that the platform is not risk-free. Children appear on OnlyFans and are therefore at risk of being exposed to crime. The technological development creates new forums where people are at risk of being exposed, which contributes to new challenges for social services work with vulnerable groups.