Bibliotek i samhällets tjänst : Att arbeta i projekt för att nå en ny målgrupp
The aim of this essay is to investigate how to work in a projectwhen to reach a new audience. We have seen that a large part oflibrarywork can not be measured using numbers and statistics, andconsider that this work should be recognized. The essay startingpoint is a project run by the City of Malmö, the Ida Project. Theproject approached a new target group for the library with the focuson non-instrumental activities, where the project's goal was to workwith empowerment, proximity and information. Thus, we see aninterest in studying the lessons learned here. To answer the aim ofthe essay we pose three questions;Did the projects location have any significance for theimplementation of the project?Did the project promote any meetings within the group?How did the libraries work to include the target group in society?We have used qualitative interviews and four libraries wereinterviewed. We use the model developed by Casper HvnegaardRasmussen, Henrik Jochumsen and Dorte Skot-Hansen (2011) asan analytical tool to see how the Ida Project has worked to reachtheir target audience. Our conclusion is that the project contributeda more flexible library that could operate outside traditionalboundaries. The project strengthened the library's non-judgmentaland secure environment. The project promoted various meetings inan inclusive environment and contributed to creative alliances onseveral different levels.
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