Världsarvet södra Ölands odlingslandskap Det komplexa i att bevara ett levande världsarv, utveckla ett jordbruk, sälja en upplevelse och hantera klimatet i förändring.

Sammanfattning: Eighteen years since the agricultural landscape of southern Öland were inscribed on the World Heritage list, this study aims to investigate the effect on the agriculture that created and are maintaining the World Heritage. Its relation to the tourism and the threats of climate change. Semi-structured interviews with farmers, destination developer and climate strategist were conducted to gain deeper knowledge. Results indicates the difficulty in communicate the complexity of a living world heritage. Tourism and agriculture on Öland benefits from each other but the meeting between the two includes challenges as romanticizing of farming and service skills. Climate change is a major threat to the agricultural landscape of southern Öland even though flexibility and adaptation is part of the everyday life as a farmer. This study shows a forgotten potential in the status of a world heritage as well as an urgent need to act to preserve it for future generations.