Varför beter jag mig såhär? : En studie om hur attityd och kunskap kring datainsamling kan påverka online-beteende

Sammanfattning: During the 21st century, the use of digital services has exploded. Companies are getting better at collecting and using data for their own gain. The increased collection of data has contributed to increased privacy concerns among many. This paper examines how a person’s attitude and knowledge about data collection can affect their online behavior. To examine this, a questionnaire survey was conducted. The study's results indicate that there is a paradoxical behavior among the respondents, since most people have a negative view of data collection, but do not take measures to reflect this attitude. Furthermore, the result suggests that knowledge about data collection acts as the primary motivator for taking measures to protect their data.   Keywords: Data collection, online behaviour, privacy paradox, GDPR, attitude, knowledge, privacy concerns