Make or Buy? - Talangutveckling i svenska elitfotbollsklubbar

Detta är en C-uppsats från Handelshögskolan i Stockholm/Institutionen för företagande och ledning

Sammanfattning: In the past decades, the footballing industry has experienced a period of commercialisation and professionalization. Huge increases in club revenues, as well as fundamental changes in the rules regarding player transfers, has made the footballing labour market far more flexible than that of the wider labour market. Today, player transfers are one of the main business tasks of an elite football club. Though all players need to be developed and educated by some club, clubs can also buy players on the transfer market. So why do clubs develop and educate players when they can purchase already educated players instead? This essay analyses the purpose of talent development in Swedish elite football clubs by examining two Swedish clubs. The effects on the purpose by the commercialization of the footballing industry and how the clubs deal with these effects is also analysed. Three theoretical fields are used: sport economics, talent management, and institutional theory. By bridging these previously separate subjects a nuanced analysis of the topic emerges, as well as contributions to the theories. The essay describes four institutional logics (Thornton and Ocasio, 2008) that explain the empirical data: the logic of sports, the logic of idealism, the logic of commercialism, and the logic of the media. Each of these logics have their intents and purposes of talent development within the clubs. The effects of these logics have been analysed, focusing on two phenomenon: the effects of commercialisation and the debate about the relationship between elite and breadth in Swedish football. The essay then goes on to use the institutional logics to analyse the clubs from a talent-management perspective, as well as to analyse the clubs using theories of sport economics. Finally, the implications of the findings are discussed.

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