An Exploratory Study on how Artificial Intelligence could help Resolve the Issue of Whitewashing Hollywood Films

Sammanfattning: Whitewashing and colourism is prevalent in the Hollywood film industry due to decades of institutional racism, unconscious and implicit bias of professionals in the industry combined with the misconceptions of the success factors in film. This study will explore the capabilities of artificial intelligence helping the industry professionals of Hollywood film fight against whitewashing. The research of AI and AI-human interactions are a relatively young phenomenon, let alone combining artificial intelligence with the creative process of creating a cast. This means that the whole research is a relatively new territory and will be examined from an exploratory point of view. The findings of this paper suggest that AI certainly has the capabilities to help Hollywood make more diverse casts with more equal representation of people of colour, but technology needs to face and overcome the biases of its own first.