Deepening User Engagement on an Esports Platform Using Gamification : A Multi-Conceptual Study

Sammanfattning: In recent years, the global interest in esports has grown exponentially, opening up for new technologies and products to be developed. One example is esports platforms which serve players with a common place to carry out their esports-related activities. This study utilizes current research about motivation and user engagement to develop three conceptual design proposals aiming to showcase how appropriate gamification components could be incorporated into an esports platform in order to deepen user engagement. These conceptual designs are evaluated by conducting a focus group, in which the participants had expert knowledge in the fields of esports, user experience, technology, and game design. Based on the results, conceptual design guidelines are established, and two final conceptual designs are proposed. With these two final designs, this study aims to contribute to and inspire future design work within the field of gamification and esports.