Fastighetsmäklare : en unik tjänst

Sammanfattning: The purpose with this thesis is to clarify how estate agents working with their marketing and marketing strategies. Our study has occured in Kalmar and we have used five different estate agents for our collection of empiric’s data. We have worked with a qualitative methodology to achieve deeper knowledge about these five company’s which have been chosen for the study. We have selected theories that suit our subject and together with the empiric data these two parts will be compared which concludes in an analysis. The analysis will generate a conclusion in which we will answer our purpose. Central parts of this study have been relationship, marketing communication, image, branding and service management.