"Vinnaren är Draken" : En kritisk diskursanalys med inslag från semiotik av Bolibompas innehåll

Sammanfattning: It is often discussed that television is bad for children. Research has shown that it is not the actual media but rather the content that is affecting children. It is therefore problematic what children are exposed to when watching television. The purpose of this study is to gain understanding of the content in Bolibompa. It will also be discussed through a perspective with public service and the state in mind to study the themes and eruditions Bolibompa illustrates. By using a multimodal critical discourse analysis, I will answer the questions at issue “What themes are exposed in Bolibompa?” and “What eruditions are shown and how is the discursive upbringing of children followed?”. By using Saussure's semiotic theories together with theories about denotation and connotation the analysis of the visual elements is strengthened. Together with Fairclough’s theory of power and children’s sociology the TV show shall be analyzed to display the themes and eruditions. Previous studies connected to children and TV-watching and also the power relation between producer and children will be taken into account. The analysis is performed by using different analysis tools such as lexical choices, denotation, connotation and Argyle’s (1972) decoding scheme. Every episode was analyzed separately but the results are presented thematically. The result shows three major themes: discourses, authority and knowledge. Within these there are further themes to explain the content such as discourse of power. The results also show different eruditions such as learning to listen, problem solving and including everybody. The conclusions of the study show that it is important that everyone feels included. This was shown by changing rules or that everybody won a price. Another conclusion was that not all segments were as pedagogical as they could have been. Several segments were not explained, and it is therefore of importance to have a parent present for the children’s sensemaking. The study also exposed the importance of good content in a TV-show for children.