En knuff mot att göra rätt - Hur nudging kan bidra till en hållbar planering

Sammanfattning: In today’s changing society focus is directed to develop strategies in order to respond to the consequences of the extensive climate crisis. Nudging is a theory that aims to promote desirable behaviors with simple tools. Today, nudging is used in the planning context as one of several tools that can contribute to a more sustainable planning. Our thesis explore how nudging is used in practice, and what possibilities and limitations nudging brings to planning. We conducted qualitative interviews and a document analysis that enabled our results. Our results show that nudging could contribute to a more sustainable planning in the form of promoting behavior in individuals, but this is not the answer to the current climate crisis. The idea of how nudging should be used varies and further research is needed to understand the extent of how nudging appears in practice.