En riktig jul med julkalendern? : Utveckling, innehåll och målgrupp för SVT:s julkalender

Sammanfattning: Abstract   The purpose with this essay is to get an understanding of how the christmascalender has evolved throughout the history, and why its shape looks like it does. We have made an analysis of the 21-centurys calendars to get a look on the content and tried to track a target group. Which themes have characterized the 21-century and how can you put these in relation to earlier calendars? To get a greater insight in the design of the christmascalendar, we made an interview with SVT's Susanne Kvarforth. After this it came to our knowledge that they are lacking guidelines besides that their target group is 6-12 year olds. After our analysis we came to the conclusion that the target group could be questioned, because our observations made it clear that the target group differ from what they set it to be. An observation we made is that the calendar tends to bring up very serious subjects like divorce and depression. We've also fund a lack of Christmas traditions. We find ourselves being negative towards the fact that the calendars are in lack of guidelines, with the result of a missing Christmas spirit, something we mean must be a central part of a Christmascalender.