The development of an efficient wild boar meat supplychain : Opportunities, challenges, and limitations from a case study of Swedish game suppliers and hunters

Sammanfattning: The purpose of this study is to create a better understanding of how an efficient supply chain of wild boar meat can be developed in Sweden. The sales of wild boar meat are regulated by legislations to assure food safety since the meat can contain pathogens, parasites, compared to most other Swedish game species. Nowadays, only 15 percent of the harvested wild boar meat reaches the wild boar market, which can be seen as a market failure. Therefore, the following research question has been used to fulfil the purpose: “What are the main factors that inhibits wild boar meat from reaching the market?”. The data collection consisted of interviews with game dealers as well a survey conducted on hunters. The findings show that two main factors that inhibit wild boar meat from reaching the market nowadays, which are the following; the pricing discrepancy and the geographical distance between hunters and game dealers. Moreover, the study also shows that the long-term demand for wild boar meat can potentially increase if wild board meat is served in public kitchens. The study also concludes that the proposed legislation changes, allowing hunters to sell their wild boar meat directly to consumers and restaurants, is a trade-off between increased supply and food safety since potentially hazardous meat will reach the market. Lastly, the study found that the development of a more efficient wild boar supply chain will contribute to long term sustainability since it increases social, environmental and economic sustainability.