Lynetteholmen - För Köpenhamns invånare eller för Köpenhamns image?

Sammanfattning: As climate change becomes more urgent and menacing humanity will need its cities more than ever. Green urban development is therefore a way, for leading cities, to try and tackle future complications. This is also the ambition of this study to examine a new future planned green district in central Copenhagen called Lynetteholmen. The aim of this study is to analyze potential incentives in the urban development and the driving forces behind such progression. A secondary intention is also to analyze what kind of social disparity that might occur in relation to projects like Lynetteholmen. This has been done through qualitative research where case study has been applied as a method. The study makes use of a theory called city branding as an indicator over what these incentives of the project might be. The result finds that mega-projects like Lynetteholmen tend to address and be designed for the upper classes of society thus driving less socioeconomic strong groups out in the suburbs. The result also displays a desire to market the city in the interest of attracting investment, tourists and new potential inhabitants.