The Product Development and Adoption Process of Tech Startups

Sammanfattning: Tech startups that launch new products in new markets commonly operate in conditions of high uncertainty and a majority of these fail in an early stage. To survive and succeed, the way product development is conformed and executed plays a large role. In light of new technological advancements, the literature on the fairly modern, experimental approach of product development, building on early product testing, is complemented in this thesis. This thesis investigates the new product development process and the product adoption process of two tech startups in Sweden. The analysis verify the use of experimental approaches in tech startups. The authors explain these findings by the startups lack of resources and the ineffectiveness of extensive planning in uncertain environments, which drives them to adopt a more experimental approach.