Can Google Earth enhance Business Intelligence? : Exploring innovative uses of a new GIS tool

Sammanfattning: We are facing a period that coming into information time, which forced us to live in a new living style. It seems that every business movement is related with information transformation. When computers are used to deal with business data, we begin to search a way to make digital data into refined format information in order to let people to understand. This change results in a changing of business forms. For example, e-services refer to provide a certain service or play function on line, which has the tendency to replace the place of traditional service. How this kind of service can be developed remains a question mark to us. The challenge of e-service is how to get different functions into integration. This thesis begins to research it focusing the point view of GIS (Geography Information System). Take Google earth as an example to illustrate how GIS is being used and what possible future uses of it can be developed. By exploring its use in data collecting, and analyzing, the possible applications in business world can be obviously released.