Sökning: "Jennifer Annvik"
Hittade 1 uppsats innehållade orden Jennifer Annvik.
1. Lost in translation - The Multinational Corporation’s Corporate Branding Struggle
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose The purpose of this thesis is to investigate what impact a multinational corporation’s diverse national cultures has on the corporate branding process, in order to further develop practices and theories pertaining to the management of corporate brands. Methodology A qualitative approach with an explorative nature, applied to a single case study with embedded units using pattern matching in the analysis of secondary data, and cross-case synthesis in the analysis of primary data. LÄS MER
Resultatsidor:
1