Sökning: "Bou assaf"

Hittade 2 uppsatser innehållade orden Bou assaf.

1. 1. Sports sponsorship : Brand awareness, brand image and purchase intention of sport audience towards linked and unlinked sponsors

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Huda Alzubaidi; Aida Bou Assaf; Helen Johansson; [2013]
   Nyckelord :Linked sponsors; unlinked sponsors; sports sponsorship;

   Sammanfattning : purpose: The purpose of this thesis is to research in the two different types of sponsors i.e. linked and unlinked sponsors. An investigation of whether a difference between these two types of sponsors exists. LÄS MER

3. 2. Special Events on Facebook : The relationship of online subculture, eWOM, eTrust, and purchase intention

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Nicole Bou Assaf; Cassia Carvalho Cunha; Christian Kubista; [2011]
   Nyckelord :Social Media; Facebook Pages; Electronic Trust; Electronic Word-of-Mouth; Online Subculture; Purchase Intention; Special Event;

   Sammanfattning : Purpose: The aim of this bachelor thesis is to investigate the relationship of online subcultures, electronic trust, electronic word-of-mouth, and purchase intention towards a special event within selected Facebook Pages. Background: Given the increasing impact of social media platforms in communications not only between consumers, but also consumers and companies, this study takes a deeper look at the influence that companies can exercise on consumer’s purchase intention for a special event through these platforms. LÄS MER