Sökning: "Chinese consumer market"

Visar resultat 1 - 5 av 84 uppsatser innehållade orden Chinese consumer market.

1. 1. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Zixiong Chen; Yidi Mao; [2023]
   Nyckelord :Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

   Sammanfattning : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. LÄS MER

3. 2. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :YUAN HUANG; [2023]
   Nyckelord :Chinese Second-hand industry; Consumer Attitudes; Shame; Face Consciousness;

   Sammanfattning : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. LÄS MER

4. 3. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Lova Barthelson; My Persson; [2023]
   Nyckelord :Color; China; Sweden; culture; marketing; cross-cultural; consumer behavior; Färg; Kina; Sverige; kultur; marknadsföring; tvärkulturell; konsumentbeteende;

   Sammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER

5. 4. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Junjie Gu; Shengming Qi; Yanchen Li; [2022]
   Nyckelord :perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

   Sammanfattning : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. LÄS MER

7. 5. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
   Nyckelord :Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

   Sammanfattning : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. LÄS MER