Sökning: "Alissa de Aquino Carlsson"

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  1. 1. Persuasion in social media : A study of Instagram influencers' usage of persuasive speech acts

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för språk (SPR)

    Författare :Alissa de Aquino Carlsson; [2018]
    Nyckelord :persuasive speech acts; John Searle; online marketing; Instagram influencers;

    Sammanfattning : The purpose of this study is to investigate how different fitness Instagram influencers use persuasive speech acts in their marketing posts. Another aim is to look at the similarities and differences between the influencers’ use of linguistic strategies and speech acts. LÄS MER