Sökning: "Amanda Kiflay"

Hittade 1 uppsats innehållade orden Amanda Kiflay.

  1. 1. My Culture is not Your Costume! : En kvalitativ studie om kulturell appropriering inom musikbranschen.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amina Alihodzic; Amanda Kiflay; [2018]
    Nyckelord :;

    Sammanfattning : Purpose and research questions The main purpose of this study has been to examine cultural appropriation in the music industry and what effects it can give an artist from a brand perspective.   Two research questions have been formulated, based on the purpose:   In what different ways can cultural appropriation occur in the music industry? What effects can cultural appropriation have on an artist’s brand and image?   Method The essay is based on a qualitative research method and is written with a deductive approach with some inductive elements. LÄS MER