Sökning: "Amanda Kiflay"
Hittade 1 uppsats innehållade orden Amanda Kiflay.
1. My Culture is not Your Costume! : En kvalitativ studie om kulturell appropriering inom musikbranschen.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Purpose and research questions The main purpose of this study has been to examine cultural appropriation in the music industry and what effects it can give an artist from a brand perspective. Two research questions have been formulated, based on the purpose: In what different ways can cultural appropriation occur in the music industry? What effects can cultural appropriation have on an artist’s brand and image? Method The essay is based on a qualitative research method and is written with a deductive approach with some inductive elements. LÄS MER