Sökning: "Kelly Bueno Martínez"

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  1. 1. Determinants of satisfaction, loyalty and willingness to pay in subscription based streaming services

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Johan Ström; Kelly Bueno Martínez; [2013]
    Nyckelord :satisfaction quality loyalty wtp willingness to pay;

    Sammanfattning : In an era of rapid change the multimedia content distributors have seen business model after business model become obsolete because of piracy. The rise of subscription based streaming services using a business model of a monthly subscription with access to a large library of content has brought hope of a promising future. LÄS MER