Sökning: "Louis Olakunle Ogbere"

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  1. 1. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Chris Niklasson; Louis Olakunle Ogbere; [2024]
    Nyckelord :Cultural behavioral changes; Cultural dimensional interactions; Hofstede model; Cross-cultural studies; Abductive research;

    Sammanfattning : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. LÄS MER