Sökning: "kfc mcdonalds"

Hittade 2 uppsatser innehållade orden kfc mcdonalds.

  1. 1. Cultural adaptation pattern analysis of McDonald's and KFC in the Chinese market

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Qinjie Zhang; Longyu Zhou; [2012]
    Nyckelord :culture; cultural adaptation; fast food industry; 7Ps; Chinese market;

    Sammanfattning : KFC and McDonald’s are two representatives of American fast food brands who are operating in China.Considering the cultural differences between American and Chinese culture, whether and how they adaptthemselves to the Chinese culture caught the authors’ attention. LÄS MER

  3. 2. American Fast Food in Chinese Market: A Cross-Culture Perspective : The Case of KFC and McDonald's

    Magister-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Cui Yu; Ting Zhang; [2009]
    Nyckelord :culture; cross-culture; marketing strategy; fast food industry;

    Sammanfattning : Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies. The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. LÄS MER