Att läsa en affisch : En studie om intermedialitet och modelläsare i teateraffischer

Sammanfattning: In this essay, seven posters from productions of the play "Waiting for Godot" are studied. The purpose is to identify elements in the play's plot that are found in the design of the posters and link them to each other. The question statements is to find out what the posters tell about the plot, how the intermediality shows in the posters and who the posters aimed at. The method of the analysis is based on Gillian Rose's content analysis and Anders Marner's student exercise in semiotics. The results of the study showed that it is the characters' attributes and props, such as hats and trees, that take up space on most posters and thus communicate with the potential audience. The graphics and text in the posters are together active parts of the communication of the story each poster mediates. The model readers can both have a knowledge about the plot and no major pre-understanding of the play's plot depending on the different posters in the analysis.