Bohus Stickning: En analys av den kreativa processen och dess aktörer

Sammanfattning: This study investigates the meaning of the creative process within Bohus Stickning. With the use of Actor-Network-Theory in combination with Material Culture Theory, a framework of actors and networks has been made. By utilizing different forms of material and spoken sources, the study uses specifically tailored methods to make sure to unlock the pieces that, the material can bring to the puzzle. To give a contextualized answer to how and why the creative process took the form it did, the investigative part takes the form of a chronological presentation of the actors that played an important part for the creative process. The results of the studies have shown that Bohus Stickning’s founder and creative director, Emma Jakobsson’s background played a significant part in the direction of the company and its creative output. Her choice to lead Bohus Stickning towards a more modern approach close to the way continental fashion and art was produced, gave the organization a unique brand unlike anything else in Sweden at the time. Not only did their unique stans make Bohus Stickning a worldwide known brand, but also their level of quality, a result of highly competent staff, who worked within the company, made a big difference.