Sökning: "Anders Vilhelmsson"
Hittade 5 uppsatser innehållade orden Anders Vilhelmsson.
1. Nej tack till onödig reklam! : En studie om riktad marknadsföring via Big Data från ett konsumentperspektiv
Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenSammanfattning : Title: No thanks to unnecessary advertising! -A study on targeted marketing via Big Data in a consumer perspective Authors: Ricky Carlsson and Alexander Vilhelmsson Supervisor: Anders Parment Key words: Targeted marketing, Big Data, Customer segmentation, Buying process, Integrity concern, Customer relationship management, Marketing communication, Strategic management, Big Data management, Online Behavioural Targeting Introduction: In a world that is globalizing and where digital development is advancing, companies have had to adapt. In recent times with the increasingly more digital world, technology has become an increasingly more relevant factor, not least in marketing. LÄS MER
2. HBTQI-riktad marknadsföringsetik, en risk eller en chans?
Kandidat-uppsats, Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska högskolanSammanfattning : Attityden till HBTQI-personer blir allt mer positiv i samhället och studier visar att Sverige är ett av de länder i världen som har bäst attityder gentemot homosexuella. Samtidigt blir också marknadsföring ett allt mer självklart inslag i vår vardag, något som gör det viktigt för företag att sticka ut i det redan övermättade medielandskapet. LÄS MER
3. Performance of IPOs on the Nordic Market: Factors affecting Nordic IPOs before and after the financial crisis
Magister-uppsats, Lunds universitet/Nationalekonomiska institutionenSammanfattning : ABSTRACT Title: Performance of IPOs on the Nordic Market Factors affecting Nordic IPOs before and after the financial crisis Course: NEKN02, Economics: Master Essay 1 – Finance Program Authors: Serajelden Aburawi, Leo Dajakaj Advisors: Martin Striebomy, Anders Vilhelmsson Key words: IPO, First-day return, Long-run performance, BHAR, Private Equity, Venture Capitalist Purpose: This study aims to determine if there are any differences in the long-run performance and first-day returns between IPOs on the Nordic market with different ownership structures before and after the financial crisis of 2008. Furthermore, variables from previous studies have been chosen in order to study if they have an impact on the long-run performance of IPOs on the Nordic market Methodology: The collected secondary data was analyzed through a quantitative method with a deductive approach Theoretical perspectives: The previous studies that have been used in this paper have mainly concentrated on the long-run performance and first-day returns of IPOs on the European and US markets. LÄS MER
4. Basel III - En marknads syn på finansiell stabilitet
Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionenSammanfattning : Title: Basel III - A market view of financial stability Authors: Victor Hansen & Jonathan Nyqvist Advisor: Anders Vilhelmsson Key words: Basel, risk, competition, financial stability Purpose: The purpose of the paper is to investigate the extension to which Basel III affects the financial sector’s conditions and analyse the difference in the financial sector’s perception of risk management in relation to, existing and possible, regulations. Methodology: By analysing data from established research together with reports and the responses from the Basel Committee, the Swedish Riksbank, the Swedish Finansinspektionen and our other respondents, we have given ourselves a good basis for further analysis. LÄS MER
5. Empirical tests of Fama-French three-factor model and Principle Component Analysis on the Chinese stock market
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Date: 2014-06-03 Authors: Kaiwen Wang Jingjing Guo [email protected] [email protected]. LÄS MER
