Sökning: "COO"

Visar resultat 1 - 5 av 75 uppsatser innehållade ordet COO.

1. 1. Ursprungslandseffektens påverkan vid bilköp : En studie av svenska konsumenters uppfattning av kinesiska produkter

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Philip Grane Elisson; Johanna Lindroth; [2024]
   Nyckelord :Country-of-origin COO ; Country-of-origin effects; Made in China; Purchase decision;

   Sammanfattning : Syfte: Syftet med denna studie är att undersöka vilka effekter COO har på svenska konsumenter gällande varumärken och produkter med ursprung från Kina.  Metod: Studien har utgått från en deduktiv process med en kvantitativ metod. LÄS MER

3. 2. A performance analysis of sparse MTTKRP implementations with regards to permuted tensors

   Master-uppsats, Umeå universitet/Institutionen för datavetenskap

   Författare :Simon Bonér; [2022]
   Nyckelord :;

   Sammanfattning : In this thesis, we apply a novel way of analyzing the MTTKRP algorithm. We look at multiple libraries that optimize the MTTKRP for sparse tensors, including several libraries from both the COO and CSF format, as well as a novel linearization format. These libraries are benchmarked on their performance of different transpositions of the same tensor. LÄS MER

4. 3. Made by Sweden : Country-of-origin as part of brand identity

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Rebeka Matukevica; Alina Yassin; [2022]
   Nyckelord :Country-of-origin; Brand Identity; Country-of-origin Branding; COO impact on Brand Identity; SMEs;

   Sammanfattning : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). LÄS MER

5. 4. Events in VUCA Environments : Coping with the Covid-19 pandemic in the Swedish event industry

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Jesper Andersson; Tamyres De Paula; [2022]
   Nyckelord :Resilience;

   Sammanfattning : Background: During the Covid-19 pandemic, the event industry was one of the most economically affected industries in Sweden. Hence event companies that operated during the pandemic saw tremendous challenges in order to survive, which this research will elaborate further. LÄS MER

7. 5. Is your brand loyalty affected by the country? : An explanatory investigation of the relationship between brand loyalty and country-of-origin in a Swedish context

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Christoffer Eriksson; Sofia Dahlgren; Julia Sunnegårdh; [2021]
   Nyckelord :Brand loyalty; country-of-origin; perceived quality; country image; repetitive purchase; attitudinal loyalty.;

   Sammanfattning : Background: Brand loyalty is a rather old concept and has become a central part of everybrand and there are many factors that need to be considered when choosing strategies in orderto achieve this. However, even though the concept itself is rather set-in stone the research onhow brands archive this in different contexts is constantly in motion, for instance it has beenshown that a brand's Country-of-Origin has effects on consumers purchase intent and attitudeswhich are crucial factors within Brand loyalty. LÄS MER