Sökning: "Julia Hofvendahl"

Hittade 1 uppsats innehållade orden Julia Hofvendahl.

  1. 1. Constructing authenticity : A qualitative study of internal CSR communication

    Master-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Karl Köllner; Julia Hofvendahl; [2017]
    Nyckelord :CSR; Internal CSR communication; CSR programs; Authenticity; CSR from a marketing perspective.; CSR; Intern CSR kommunikation; CSR program; Autenticitet; CSR ur ett marknadsföringsperspektiv.;

    Sammanfattning : The rapid increase of corporate social responsibility (CSR) has led to a large numbers of programs that have failed to meet the expectations of stakeholders (McShane & Cunningham 2012). The reason being that stakeholders are becoming more sceptical about firms true purpose for engaging in CSR activities (Arendt & Brettel 2010). LÄS MER