Sökning: "Marit Apon"

Hittade 1 uppsats innehållade orden Marit Apon.

  1. 1. To (m)eat or not to (m)eat? : Exploring the effectiveness of message appeals on packaging of meat substitutes, focussing on reaction.

    Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Företagsekonomi

    Författare :Marit Apon; Sven Paul Huijs; [2023]
    Nyckelord :meat substitutes; message appeals; reaction; Protection Motivation Theory; meat reduction; packaging;

    Sammanfattning : Background: Environmental sustainability and climate change are of increasing concern. The agriculture and food sector generate a large negative impact on the environment, and whilst the awareness is increasing, limited change in behaviour is visible. LÄS MER