Sökning: "Market penetration"

Visar resultat 21 - 25 av 169 uppsatser innehållade orden Market penetration.

  1. 21. Factors affectingresistance to smarthome technology : An application of innovation resistancetheory in the European smart homemarket

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Georgios Tsioutsiouliklis; Hariharasudhan Vigneswaran; [2022]
    Nyckelord :Smart Home Technology Innovation Adoption Resistance;

    Sammanfattning : Smart home technology was first conceptualized in 1989 and has extensively been promoted for many years ever since. However, even after 30 years since conceptualization, the technology has seen very low penetration levels and consistently missed all market forecasts. LÄS MER

  3. 22. Solcellers påverkan på den framtida stadsbilden : - Får vi annorlunda hus av solceller?

    Kandidat-uppsats, Jönköping University/JTH, Byggnadsteknik och belysningsvetenskap

    Författare :Maryzabel Moucha; Moa Strandberg; [2022]
    Nyckelord :Solar cells; Future urban planning; Future architecture; New era.; Solceller; Grön energi; Framtida stadsplanering; Framtida arkitektur; Ny tidsepok.;

    Sammanfattning : Introduction – With the rising of the electricity prices around the world and simultaneously higher standards on sustainability and environment on buildings, more people have begun thinking of better means of electricity supply. Solar cells have become a popular and more discussed topic that can justify for both an economical and sustainable perspective. LÄS MER

  4. 23. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

    M1-uppsats, Jönköping University/JIBS Entrepreneurship Centre

    Författare :Vy Nguyen; Nhu Nguyen; [2022]
    Nyckelord :IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

    Sammanfattning : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. LÄS MER

  5. 24. The Creation of an Influencer Marketing Strategy to Favour Growth

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Madeleine Bogg; Amanda Edberg; [2022]
    Nyckelord :Influencer marketing; social media marketing; marketing; growth; market penetration; market development; product development; diversification; strategy; organic growth; Influencer marketing; social media marketing; marknadsföring; tillväxt; marknads penetration; marknadsutveckling; produktutveckling; diversifiering; strategi; organisk tillväxt;

    Sammanfattning : Today many companies are using influencers in the marketing strategy. However, there is an expressed need for more research on the topic influencer marketing and on how the marketing strategy should be formed in order to match and facilitate the growth of a company. LÄS MER

  7. 25. Metodologisk jämförelse av automatiserade och manuella penetrationstestning : En studie på bristen av manuella penetrationstestare

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för information och teknik

    Författare :Kristoffer Palmgren; Simon Nordstrand; [2022]
    Nyckelord :Penetrationtest; cybersecurity; pentest; Pentera; red team; recon; Penetrationstest; cybersäkerhet; pentest; Pentera; red team; recon;

    Sammanfattning : Idag utvecklas IT branschen otroligt snabbt. Det framkallar även utvecklingen av internetbrott. Ransomware täcker den största delen av internetbrott. Högsta offentliggjorda summan mot ett svenskt företag var 290 miljoner SEK. LÄS MER