Sökning: "Paula Norrmyr"

Hittade 1 uppsats innehållade orden Paula Norrmyr.

  1. 1. Employer Branding - "Kriget om talangerna" : En studie om ett IT-konsultföretags Employer Brand gentemot dess rekryteringsmålgrupp

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Paula Norrmyr; Melanie Björk; [2016]
    Nyckelord :Employer Brand; Employer Branding; Employee Value Proposition; Internal Branding; HR-Marketing; Employer Attractiveness;

    Sammanfattning : The internal marketing concept speciefies that an organization's employees is its first market. The demands on companies to meet employee needs increases with the skills and knowledge employees possess, which acts as a competitive advantage. LÄS MER